Logo-Design for 4-star lakeside boutique hotel in Northern Germany

Dieses kurze Briefing wurde vom Auftraggeber verfasst:

Zielgruppe

We are a successful, privately owned and operated boutique hotel in Norther Germany. 4-star classified. 46 room, restaurant, spa, event facilities.<br><br>We're continuously upgrading our premiss and services and striving for a more modern image.<br><br>Market proposition: Staying with friends at the lake<br><br>USP:<br>Located right on an idyllic lake in a nature park offering great lake views<br>Modern country lodge interiour with a Scandinavian touch ('hygge')<br>Outdoor features including lake meadow with deck chairs, bathing pier, canoes, stand-up paddling, outdoor sauna and wellness bath, event tents and more<br>Excellent regional cuisine<br>Spa enbedded in the natural setting<br>Personal service<br><br>Ambience:<br>Elegant and relaxed<br>Light colours and plenty of sunlight<br><br>Main markets:<br>High-end wedding and other private parties<br>MICE (corporate meetings, incentives, conferences, events)<br>Leisure travelers looking for a short break with wellness and culinary<br><br>Customer:<br>Individuals, age 30 - 75, upper middle class, from Northern Germany, Hamburg, Berlin and Denmark<br>Large and medium size companies based in Hamburg<br><br>Detailed information and images on:<br><br>http://www.toepferhaus.com/<br>https://www.facebook.com/toepferhaus<br>https://www.instagram.com/toepferhaus/

Aufgabenstellung

Logo: Image + Name (Seehotel Töpferhaus)<br>Logo must work equally well for combination of image + name as well as for image only <br>Logo must work in a colored as well as a black &amp; white version<br><br>The new Logo shall:<br>Reflect our unique localization right on a beautiful lake in a rural environment with plenty of forests and meadows<br>Reflect our main value proposition: Staying with friends at the lake<br>Support our strive for a more modern and higher-value image<br><br>Background info:<br>The present logo is a reed plant that grows in our lake. Reed can be part of the future logo but doesn't need to be.<br>Seehotel means lakeside hotel.<br>Töpferhaus means pottery. This describes our origins as a pottery starting in 1945. But this aspect is now irrelevant and rather confusing and should not be reflected in the logo.<br>The name Seehotel Töpferhaus though is well introduced in the market and won't be changed.