Define & Apply a New Visual Direction for B2B SaaS
Problem: We already have a 'look & feel' but it's a bit all over the place and we struggle to keep it consistent across all marketing materials. We're looking for find a designer who can help us do that in the medium- to long-term.
Goal: Develop a cohesive visual language for Formbricks’ marketing presence that reflects our identity as an open-source, privacy-first survey platform, and apply it across both LinkedIn and web assets. We don't want you to reinvent the wheel or reinvent Formbricks, we would like you to analyze what's there, make it 30% better and help us create assets for our marketing mateirals.
The project is divided into two parts:
1️⃣ Part 1: Define a Visual Direction
- Explore and propose a visual direction that aligns with Formbricks’ identity and values.
- Develop a rough outline of the new or improved Brand Look & Feel (based on examples, iterations, and light brainstorming).
- This doesn’t need to be fully polished, but the direction should be clear and well-justified.
Deliverable: a short visual direction rationale (on a Figma board) explaining:
-Key visual principles
-Chosen colors, typography, and layout approach
-How it appeals to both developers and enterprise decision-makers
2️⃣ Part 2: Apply the Visual Direction
Using the new style, redesign or create visuals to some of the following:
1. Redesign 3 existing LinkedIn posts
Use these specific posts as the base you can work with:
https://www.linkedin.com/feed/update/urn:li:activity:7386276303668252672/https://www.linkedin.com/feed/update/urn:li:activity:7379402265624920064https://www.linkedin.com/feed/update/urn:li:activity:73743174997582929923. Redesign some of the graphics of this page
https://formbricks.com/open-source-form-builderGoal: See your work in action! You don't have to make all graphics but we'd like to look at 5 or 6 to see what your visual direction looks like in pratctice.
Deliverables:
Figma source file with all assets
Final visuals ready for publishing
Short visual direction rationale (can be a simple Notion doc, PDF, or slide deck)
➡️ Brand guidelines (font, colors, logos):
Font: Jost
Primary Color: Teal #00C4B8
We have these brick figures that pop up around our messaging, especially LFG Luigi (the one with the glasses) They can play a role in the designs, but don't always have to.
Example styles we like:
Linear.com
Resend.com
The visual we've added
➡️ If the trial goes well, we’d love to continue collaborating on:
Branded illustrations (friendly, character-based, aligned with our voice)
Social media visuals for LinkedIn and X
Website banners, product mockups, and blog art
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