Briefing
Logo
We´re dealing with family vacations in summer and in winter, where exercise and 'being in motion' are focussed.
Mainfocus: Beach and Mountains in Snow.
Further: Surfing, Motorcycling, 4x4 Safari, Skiing, Snowshoeing, Hiking, Backpacking, Biking, etc.
I like vintage logos, like the maloja logo. I´m not a fan of bright colours, I can settle for black/white.
Please when designing think about the Logo applied to clothes since we´re going to need staff clothes.
